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Privacy Policy

Last updated: October 12, 2026

This policy explains what information Fuzzy Holdings LLC (“we”, “us”) collects through fflconnect.net, the FFL Connect dealer search, the FFL Connect API and the FFL Connect for WooCommerce plugin, and what we do with it.

Who we are

Fuzzy Holdings LLC, W756 Lee Road, Rubicon, WI 53078, United States. Email: [email protected]. Phone: 262-457-9048.

Information we collect

When you browse this website

  • Server logs. Like most websites, our servers record your IP address, the date and time, the page requested, the referring page and your browser type.
  • Visitor analytics and fraud prevention. Each page visit sends our own analytics server a browser fingerprint (an identifier calculated from technical details of your browser, such as its type, language and screen size), together with the page address, the referring page and your browser type. We use this to understand how the site is used and to detect abuse. This data stays on our own servers and is not sold or shared for advertising.
  • Cookies. We use cookies that are needed for the shopping cart, checkout and account login to work, and security cookies set by our network provider. We do not use advertising cookies.

When you use the dealer search

The ZIP code and search radius you enter are sent to our API to find nearby dealers. We do not ask for your name to search. If you use a “claim this listing” or contact form, we receive the name, email address, phone number and message you provide.

When you contact us

We receive the name, email address and message you send. Contact form messages are delivered to us by email.

When you buy a licence

  • Order details. Your name, email address, billing address, company name if given, and what you bought.
  • Payment. Card payments are processed by Square. Your card details go directly to Square; we do not receive or store your full card number.
  • Your licence. We create an API key linked to your email address and record when the licence starts and ends.

When a store uses the FFL Connect plugin

The plugin runs on the store’s own website. When a shopper at that store searches for a dealer, the store’s server sends us the ZIP code and radius entered, with the store’s API key. When an order is placed, the store’s server sends us the licence number of the dealer selected, so we can confirm it. We do not receive the shopper’s name, address, email or order contents. Our servers log these requests, including the store server’s IP address and the time.

The map in the dealer picker is drawn with map images from OpenStreetMap. The shopper’s browser requests those images directly from OpenStreetMap, which therefore receives the shopper’s IP address. See the OpenStreetMap Foundation privacy policy.

How we use information

  • To run the dealer search and the API, and to confirm that a licence is valid.
  • To process orders, deliver API keys, send licence and renewal emails, and provide support.
  • To keep the service secure, prevent abuse and fix problems.
  • To understand how the site is used so we can improve it.
  • To keep records we are required to keep, such as accounting records.

We do not sell personal information.

Who else handles information for us

  • Cloudflare delivers and protects our website and API, and forwards email sent to our addresses. It processes visitors’ IP addresses and requests.
  • Square processes payments.
  • SMTP2GO sends our emails, such as order confirmations and licence keys.
  • Google Fonts and public code libraries (unpkg, cdnjs) supply fonts and scripts used by this website. Your browser requests them directly, so those providers receive your IP address.
  • OpenStreetMap supplies map images for the dealer map.

We may also disclose information when the law requires it.

About the dealer listings

Dealer names, business addresses and licence numbers shown in search results come from the list of Federal Firearms Licensees published by the U.S. Bureau of Alcohol, Tobacco, Firearms and Explosives.

If you are a licensee you can add details to your listing, or have it removed from our dealer finder, on the dealer page. When you send a request we collect your name, role, email address, phone number, any message you write and your IP address. We use them only to confirm that the request comes from the licensee and to reply to you; they are not published. We may email you or call the phone number on the licence record to confirm.

The listing details you ask us to show (website, customer phone and email, hours, transfer fee, notes and whether you handle NFA items) are published in search results, on your dealer page and to stores that use FFL Connect. You can ask us to change or remove them at any time.

How long we keep information

We keep order and licence records for as long as your licence is active and afterwards for as long as needed for accounting, tax and legal purposes. Server logs are rotated and deleted on a regular schedule, and analytics data is kept only for as long as it is useful for the purposes above. Messages you send us are kept for as long as needed to deal with them.

Your choices

You can ask us for a copy of the personal information we hold about you, ask us to correct it, or ask us to delete it, by emailing [email protected]. We may need to keep some records where the law requires it. Depending on where you live, you may have additional rights under local law.

Children

This website and our services are intended for adults and businesses. We do not knowingly collect information from children.

Changes to this policy

If we change this policy we will post the new version here and update the date at the top.

Contact

Questions about this policy: [email protected], or Fuzzy Holdings LLC, W756 Lee Road, Rubicon, WI 53078.

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